Fashion offers the ideal platform to make technology invisible and attractive, adorning the body in a personalized way while disguising the device hidden within the jewelry, bags, clothing, and accessories. Cuff CEO Deepa Sood, a former lawyer, journalist and executive at Restoration Hardware, has translated her vision by combining form and function through jewelry because, as she stats, the fashion-conscious “want less…they want a curated experience around their tech” and not “everything and the kitchen sink duct-taped to their wrist.”