Incentivizing Healthy Behavior
Oscar: Health insurance startup Oscar is connecting the usefulness of wearables for payments and money management with a rewards-based tie-in. They are paying customers $1 per day, up to $240 annually when they hit their step-goal target on a pedometer, such as Misfit. The insurer is looking to help advance the electronic connection between physicians and patient health records to help reduce costs, improve care, and provide greater transparency in healthcare. Oscar has already attracted $150 million in venture capital to develop modern e-commerce innovations to the health insurance market.
